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From the APPEL Director: Something Special

By Ed Hoffman Some of my best decisions have come from a gut feeling that tells me, “This is right.” They spring from ideas that I know in my heart are true and important.

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From the APPEL Director: Sounds like Team Spirit

By Ed Hoffman I recently accompanied my son Dan to one of his guitar lessons. As I sat in a separate room, I focused on the music he was playing and the beautiful, robust sound that comes from a well-played guitar.

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From the APPEL Director: Saturday With Sinatra

By Ed Hoffman Much of what I know about success and leadership comes from my early experiences working at Abada International, a small import/export company based in New York City, and its colorful owner Joe Abada.

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From the APPEL Director: My Future Revisited

By Ed Hoffman “And exactly what do you do for me?” asked then NASA Deputy Administrator, Hans Mark.

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From the APPEL Director: Understanding Who WE Are

By Ed Hoffman “The path to greatness is along with others.” — Baltasar Gracian, Oracular Manual

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From the APPEL Director: A Furious Hunger

By Ed Hoffman Societies move by great people. Behind every accomplishment is a person who had a soaring presence to energize the rest of us to do great things. Carolyn Griner has been one of those people for NASA.

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I Would Prefer Not

By Ed Hoffman One of my favorite lines from literature is, “I would prefer not.”

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Welcome to ASK

By Dr. Edward Hoffman I sat mesmerized the other evening listening to a discussion about the space program. The event was sponsored by the Smithsonian Institution. A panel of prominent media insiders was sharing stories of the Space Race and the Apollo dramas that unfolded with it.

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